First things first, not all downloads translate to money. Here’s how apps typically make their dough:
– In-App Advertising: Your app shows ads, and you get paid per view or click.
– In-App Purchases: Users buy virtual goods or unlock features.
– Subscriptions: Users pay a recurring fee for premium content or services.
– Paid Apps: Users pay upfront to download your app.
Ad Revenue
If your app is free and relies on ads:
– eCPM (effective Cost Per Mille): This is what you earn for every 1,000 ad impressions. It can range from $1 to $30 or more, depending on various factors like geography, app category, and ad type.
– Calculation: With 100,000 downloads, if each user sees an average of 10 ads a day, and your eCPM is $5, you’re looking at $5,000 daily from ads alone, but this is a very simplified view.
In-App Purchases
Here’s where things can get lucrative:
– Conversion Rate: If 2% of your users make a purchase, that’s 2,000 users.
– Average Revenue Per User (ARPU): Let’s say each purchase is worth $2, you’ve made $4,000 from in-app purchases.
Subscriptions
Subscriptions can provide a steady income:
– Monthly Subscription: If 1% of your users subscribe to a $5/month service, that’s $5,000/month from 1,000 subscribers.
Paid Apps
If your app costs $1.99:
– Revenue Before Cuts: $199,000 but remember, app stores take about 30%, so you’d end up with roughly $139,300.
Variables That Impact Earnings
– Engagement: More active users usually mean more ad views or purchases.
– Geography: Users in wealthier countries are likely to spend more.
– Retention: How long users keep your app affects long-term revenue.
– Quality of Downloads: Not all downloads are equal. Some users might never even open your app after downloading.
Using ASO to Boost Downloads and Earnings
Now, to get those 100,000 downloads or more, app store optimization comes into play:
– Keyword Optimization: Using tools for apple app store keyword research can help your app become more discoverable.
– Visibility: An app store optimization company might use aso traffic analysis to improve your app’s visibility, leading to more downloads.
Real-World Examples
Let’s look at some scenarios:
– A Game App: High ad views due to engaging content, with potential for in-app purchases for extra lives or levels.
– A Productivity App: Might rely more on a subscription model or be a paid app due to its utility.
Monetization Strategy Tips
– Diversify: Don’t rely on just one revenue stream. Ads can complement in-app purchases or subscriptions.
– Optimize for User Experience: A better user experience can lead to higher engagement and thus higher earnings.
– Use Data: Leverage app store optimization tools free or paid to understand what your users respond to.
The Role of User Base Expansion
Scaling up your user base can significantly amplify your revenue. Here’s where apple search ads optimization or general app store keywords research can make a difference by attracting users who are actively searching for apps like yours.
Conclusion
So, how much does an app with 100,000 downloads make? It’s not straightforward because revenue depends on how users interact with your app. From ads to purchases, each model has its potential. Remember, the key is not just in getting downloads but in engaging users, optimizing with app store optimization tools, and maybe even consulting with an app store optimisation company to refine your strategy. Keep users happy, keep tweaking your monetization, and those downloads could turn into a substantial income stream.