Thinking about diving into the world of App Store Optimization (ASO) or curious about the earning potential in this field? Let’s break down what an ASO Manager can expect to take home, without making you wade through fluff or fancy jargon.
What’s an ASO Manager Anyway?
Before we talk numbers, let’s get clear on what an App Store Optimization Manager does. They’re the wizards behind getting an app noticed in the crowded spaces of Apple’s App Store and Google Play. Their job involves:
Keyword Mastery: Engaging in app store keyword research to ensure the app pops up when you type in related searches.
Optimization of App Listings: Tweaking app titles, descriptions, and visuals to make them irresistible.
User Conversion: Making sure that once someone lands on the app page, they’re compelled to download.
The Earnings: What’s the Deal?
So, you’re here for the numbers. Here’s what you might expect:
Starting Out
If you’re new to ASO, your salary might be on the lower end. Think of it as your apprentice phase. In regions like the US, entry-level positions might start around $50,000 annually, but this can vary widely based on location, the size of the company, and the complexity of the apps you’re working with.
With Experience
As you gain experience, mastering tools free or paid for apple app store keyword research and other ASO techniques, your value rises. Mid-level ASO managers can expect to earn between $70,000 to $100,000. This bump comes from your ability to show real results in app visibility and downloads.
The Experts
Those at the top of their game, with a portfolio of successful apps, can push beyond $120,000, sometimes significantly more if they’re involved in high-stakes projects or working with major app brands. Plus, experts often have the leverage to negotiate bonuses based on performance metrics like download numbers or ranking improvements.
Location, Location, Location
Where you’re based significantly impacts your earnings:
Silicon Valley & Tech Hubs: Here, salaries are generally higher due to the cost of living and concentration of tech companies. An ASO Manager might earn at the higher end of the spectrum mentioned.
Remote Work: The rise of remote positions has leveled the field a bit, but often, companies adjust salaries based on where you live, which might decrease earnings if you’re not in a high-cost area.
Industry Impact
The type of apps you work on can also sway your salary:
Gaming Apps: Often come with bigger budgets due to their potential for high revenue, potentially leading to higher salaries.
Enterprise Apps: These might not be as glamorous but can offer stability and competitive pay due to the business-to-business focus.
Freelance vs. In-House
Going freelance? You might charge per project or hour, with rates varying widely. An experienced freelance ASO expert might charge anywhere from $50 to $200+ per hour, depending on their reputation and the project’s demands.
Why the Variation?
Salaries vary because ASO is part art, part science. Your ability to negotiate, the uniqueness of your skill set in using app store optimization tools, and your track record in increasing app downloads play significant roles in what you can earn.
To Sum Up
Being an App Store Optimization Manager can be lucrative, especially as apps become central to more businesses. Remember, your salary can grow with your expertise, the success of the apps you optimize, and how you market your skills in app store optimization. Whether you’re just starting or looking to see if your current pay matches your skills, ASO offers a career path with substantial financial rewards for those who can navigate its waters effectively.