When you’re diving into the world of app development and marketing, one of the golden metrics you’ll come across is the conversion rate. Specifically, if your app has a 7% conversion rate, you might wonder, “Is this good or should I be aiming higher?” Let’s break this down.
Understanding Conversion Rates in the App World
Conversion rate in the context of apps typically refers to the percentage of users who take a desired action, like downloading your app after viewing its page on the app store. But is 7% something to celebrate or a call for optimization?
Industry Benchmarks for Conversion Rates
From various analyses and reports within the app market:
- The average conversion rate for an app store page view to install on the App Store can hover around 33.7%, while for Google Play, it’s about 26.4%. However, these are general benchmarks and can vary widely by category, app quality, and marketing strategies.
- Weather apps might see lower rates due to high competition and user loyalty to existing apps, whereas niche or highly innovative apps could potentially see higher rates.
Evaluating Your 7% Conversion Rate
If your app is sitting at a 7% conversion rate:
- Context Matters: If you’re in a highly competitive niche like gaming or social media, 7% might be quite respectable. For less saturated markets, you might aim higher.
- Improvement Room: Given the average, there’s likely room for improvement, but it’s not dire. It means for every 100 people visiting your app’s page, 7 are downloading it, which isn’t bad but could be better.
How to Boost Your Conversion Rate
Improving from 7% requires a mix of ASO (App Store Optimization) and user experience enhancements:
Keywords and Visibility
- App Store Keyword Research: Use tools for app store optimization tools free or premium services to find the most relevant keywords. Incorporate these into your app’s title, subtitle, and keyword field.
- Apple App Store Keyword Research: Specifically for iOS apps, understanding how Apple’s algorithm treats keywords can make a significant difference.
Visual and Descriptive Appeal
- Engaging Visuals: Your screenshots and app preview videos should be compelling. They must showcase the app’s best features and user interface.
- Clear Descriptions: Your app’s description should be concise, engaging, and keyword-optimized, helping both app store algorithms and potential users understand your app’s value proposition.
Leveraging Apple Search Ads Optimization
Running Apple Search Ads can increase your visibility, particularly if you’re optimizing for aso traffic. Ads can place your app at the top of search results, potentially improving your conversion by catching users actively looking for apps like yours.
User Feedback and Iteration
Collect and act on user feedback:
- Reviews and Ratings: Encourage satisfied users to rate your app. High ratings can improve your app’s credibility and conversion.
- Continuous Improvement: Regularly update your app based on user feedback, which can not only improve user retention but also conversion rates as new users see an active, improving app.
Conclusion
A 7% conversion rate isn’t the top of the ladder, but it’s not at the bottom either. It’s a starting point from which you can grow through diligent app store optimization company strategies, smart advertising, and continuous app improvement. Remember, every percentage point increase in conversion rate directly correlates to more downloads and potentially more revenue. Keep optimizing, testing different elements of your app store page, and always aim to provide the best user experience. That way, you can push beyond 7% towards those higher benchmarks seen in the industry.