ASO Dictionary

  • What does a 20% churn rate mean?

    Understanding Churn Rate Churn rate, or what is churning in software, refers to the percentage of users who stop using your app over a specific period. If you’re asking what does churn mean in subscription, it’s essentially the rate at which subscribers cancel their subscription. The Significance of 20% A 20% churn rate means that…

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  • What is app churn?

    What is App Churn and Why Should You Care? App churn refers to the percentage of users who stop using an app over a given period. If you’re wondering what is churn?, think of it as the opposite of user retention. While retention measures how many users continue to use your app, churn measures those…

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  • Does the App Store Really Charge 30%?

    When you’re gearing up to launch an app, one big question on your mind might be about the costs involved, especially the cut that app stores take from your earnings. Let’s dive into what’s really going on with the App Store’s fees. Understanding the App Store Fee Structure The topic of App Store fees has…

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  • How does app optimization work?

    Ever wondered why some apps seem to pop up every time you search in the app store, while others remain hidden gems? That’s the magic of app optimization, or more formally, App Store Optimization (ASO). Here’s how it works. What is App Store Optimization? ASO is like SEO for the app world. It’s all about…

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  • How much should an app developer charge?

    When you’ve poured your heart into creating an app, the next big question hits: What should you charge for it? Pricing your app isn’t just about covering costs; it’s about understanding value, market dynamics, and user psychology. Let’s break down how you can decide on that magic number. Understanding App Pricing Models Before we dive…

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  • How to Master App Store Optimization?

    What is App Store Optimization? ASO is like SEO for the app stores. It’s the art and science of making your app more visible in app store search results. Better visibility means more downloads, and who doesn’t want that? The Core of ASO: Keywords Understanding App Store Keyword Research Keywords are the backbone of ASO.…

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  • How Much Does It Really Cost to Put an App on the App Store?

    The Apple Developer Program Fee First things first, to even step into the realm of the App Store, you need to enroll in the Apple Developer Program. Here’s what you’re looking at: Annual Fee: Apple charges $99 per year for the standard Apple Developer Program. This fee is your ticket to publish apps, access beta…

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  • Which ASO Tool is the Best for Skyrocketing Your App?

    So, you’ve built this amazing app, but now comes the hard part: getting it noticed in the ocean of apps out there. This is where App Store Optimization (ASO) tools come into play, promising to boost your app’s visibility and downloads. But with so many tools claiming to be the best, which one should you…

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  • How Much Does It Really Cost to Make a Top App?

    So you’ve got this brilliant idea for an app, and now you’re wondering, “What’s this gonna cost me?” Let’s peel back the layers on what goes into making a “really good” app and break down those costs without the fluff. Understanding App Development Costs Before we dive into numbers, remember that the cost of making…

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  • How Much Does It Cost to Maintain an App Store?

    So, you’ve launched your app into the digital wilderness of the App Store, but now you’re scratching your head, wondering, “What’s next? How much is this going to cost me?” Let’s dive into the world of app maintenance costs, where keeping your app alive and kicking isn’t just about fixing bugs but optimizing for success.…

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